Artificial Intelligence is having a tremendous impact on the world. According to Oberlo, the number of businesses adopting artificial intelligence grew by 270%. Because of the massive benefits it offers, more and more organizations are paying attention to artificial intelligence's power. For a machine to be able to think and act like a human, not to mention at a much faster speed than the human brain, is amazing beyond words. The use of AI in businesses has turned out to be a prime contributing factor to its success, especially in the Influencer Marketing industry. If you are an entrepreneur and willing to take help from a top influencer marketing platform, then you need to make sure that the company has adopted AI for its marketing approaches.
Top Influencer Marketing Platform: Understanding the Role of AI for Creating Successful Marketing Campaigns
Influencer Marketing isn't just about collaborating with a random influencer with a high follower count. It requires an organized approach right from the start. From selecting the right influencer to delivering content to the target audience, everything needs to be perfect. Utilizing Artificial Intelligence to make social media marketing efforts effective is a wise decision for all brands.
Let’s understand how AI helps to solve problems faced by businesses in creating promotion campaigns.
The Type of Content To Be Delivered
Brands need to curate content that can resonate with the chosen influencer’s social media followers. Tracking and analyzing content manually is getting difficult. In such situations, having a detailed analysis by AI can help you to be sure whether the content will be liked by the audience, find traction, and help to deliver the desired outcome.
Measuring The ROI of Your Campaign
Calculating the ROI of a campaign is difficult even for a top influencer marketing platform. Although the improvement in metrics such as likes, comments, and shares can help the platform to understand that the campaign has been successful, there is hardly any assurance of how much it might have impacted the overall revenue. For some marketers, it is even difficult to tell whether the campaigns were able to drive sales.
Selecting the Right Influencers for Promotion
Artificial Intelligence involves the use of Natural Language Processing (NLP) to analyze various data from social media profiles. When a top influencer marketing platform uses AI, it helps to evaluate content posted by the influencers. This is useful to determine whether those influencers can resonate with your brand’s image. Hence as a brand, you get connected with the most relevant influencers whose audiences are interested in the products and services of your brand. This further means a high conversion rate and hence more sales. Moreover, AI-based tools can enable you to analyze multiple influencers across different social media platforms. It can help you determine the performance of influencers and whether they are capable of helping you achieve your goals. The biggest advantage is that the whole process helps you save time and resources which you can utilize to focus on other important aspects of your business.
Targeting Relevant and Valuable Content
Did you know 95 million posts are shared on Instagram per day (Source: WordStream)? That’s huge. Because the audience is constantly bombarded with tons of content regularly, it becomes difficult to find content potential enough to grab their attention. AI-based tools implement Artificial Neural Networks (ANN) to analyze images and videos posted online within seconds. This helps to identify images with certain characteristics and even identify people in the images. Hence it becomes a lot easier to tag whatever you are looking for in millions of images in a matter of seconds. Additionally, NLP can help to determine the sentiments behind the engagement and can help to identify which post is performing well.
For a top influencer marketing platform, Artificial Intelligence can help identify the right influencers, curate the best content and hence create marketing campaigns that deliver exceptional results.