Influencer Marketing has transformed the traditional way of advertisement. Businesses that use Influencer Marketing are growing rapidly. This industry is expected to cross 15 billion dollars by the end of this year! (Source: Oberlo) If you are willing to embark on the path of entrepreneurship in this field then this is the right time to do so.
As an agency, it will be your responsibility to connect brands with the right influencers. As more and more companies are taking advantage of the profitability of this industry, it has become challenging to survive in the market. To reach the top, you need to be the best and yes, this won’t happen overnight, my friend. You need proper strategies to become the best influencer marketing platform in India. In this article, we will walk you through everything you need to know to get started with your agency. Sounds interesting? So without further ado, let’s get started.
Dedicated agencies should give attention to the individuality of brands and influencers. You cannot just collaborate with random people in the hope of saving time. You need to plan and execute campaigns that can bring about significant growth. This requires understanding your client’s needs and planning excellent strategies to gain success. Choose brands and influencers related to the same niche as it builds credibility. Work with influencers that have a strong online presence. They are the ones to promote the products and services of the brands so choose the ones that can attract new customers for the business. Keep in mind that it’s not important to have a social media star, just focus on having the right influencer and it will do the job for you.
If you aspire to be the best influencer marketing platform in India, then know about the Indian market. Keep yourself updated with the latest marketing trends and the type of videos that appeal to the audience. Plan, execute and manage campaigns by hiring social media experts in your team. Research the brand of your client, its competitors, and its target audience. Create a content strategy for the marketing campaigns. For collaborations, select the relevant and famous influencers. Famous doesn’t mean that you need to hire a celebrity influencer. Anyone who has a good engagement rate on their profile can bring about a significant change in the popularity of the brand. According to Oberlo, Instagram is the most popular influencer marketing channel. Go through the profiles of content creators, have a look at their Instagram posts, and check their analytics. If they have built a large community with a lot of followers, are active on the platform, and constantly engage with their audience, then DM them about the marketing proposal. Help them get connected with brands when they become interested. Produce engaging content with them and analyze the results of the campaigns.
To be the best influencer marketing platform in India, you should have a mission and set realistic goals before starting your agency. Also, pick a catchy name for your agency that is easy to pronounce for Indians. Get all the required licenses to establish the company and obtain the necessary permits to protect yourself from legal entities. Additionally, you should also have to work on your online presence. Have a stunning website about your company with all the necessary information that can help brands and influencers understand the work you do. If you already have a lot of marketing skills, you can initially work alone and then gradually hire individuals as and when required.
The best influencer marketing platform in India can only be possible if you build a strong team with marketing specialists. This will make you ready to take the market by storm.