Influencer marketing has become one of the most effective forms of online marketing that have helped marketers all over the world with the promotion of their products and services. With ever-growing social media users, this strategy works like a charm. If you are an aspiring entrepreneur willing to expand your reach then hiring a top influencer marketing platform in India will prove to be a boon for your brand. More than 85% of marketers place brand awareness as one of the main objectives of their influencer marketing campaigns (Source: Oberlo) and if you have the same motive, then this strategy will undoubtedly help you achieve your goals.
Still not convinced about the effectiveness of influencer marketing? Read the article in detail to get a better understanding of why Influencer Marketing is in high demand.
Influencer Marketing: Statistics That Prove The Effectiveness
93% of Marketers Use Influencer Marketing Strategy To Market Their Business To Potential New Customers
Most businesses, big and small have used influencer marketing strategies to gain potential leads. They reach influencers on social media platforms who already have a huge following. This helps the brands to reach a new audience. The process will become much faster when you take the help of a top influencer marketing platform in India or in any other country where you want to establish your brand. They will carry out all the responsibilities to help you get connected with the right influencers for social media campaigns.
The Influencer Marketing Industry Is Projected To Be Worth 15 Billion Dollars In 2022
The Influencer Marketing industry has revolutionized the world of advertising and has been growing exponentially in recent years. From a billion-dollar industry in 2016 to now being expected to expand to 15 billion dollars in 2022 (Source: Oberlo), it has been tremendous growth, hasn't it?
71% of Marketers Decided To Increase Their Spending On Influencers In 2021
Since the booming industry of influencer marketing has attracted marketers from India and abroad, it’s no wonder that they have planned to increase their budgets. A successful marketing campaign is tempting and this is the reason why they see a massive gain in their investments.
Businesses Can Make 18 Dollars From Every Dollar Invested In Marketing Campaigns
The influencer marketing industry offers lucrative opportunities for brands. For example, if you are an aspiring Indian entrepreneur and take help from the services offered by a top influencer marketing platform in India, you can quickly reach your target audience and get to increase business sales. If everything goes well in a campaign, you have the potential to earn a high ROI, much beyond your expectations!
Influencers With a Saller Following Have a Good Engagement Rate
Did you know that influencer marketing is also cost-effective? You don’t need to hire celebrities or macro-influencers to see the desired outcome. Anyone with a good engagement rate can be hired to see success in your campaigns. Nano influencers have a very small following (with 1000 to 5000 followers) but still, have an engagement rate that is much better than other big influencers out there.
80% of Consumers Trust Influencers’ Recommendations
It’s natural for us to trust the people we admire. This is exactly the reason why influencer marketing is so effective. Customers trust the advice and recommendation of their favourite influencers. Hence any brand endorsed by them does not take time to gain awareness and sales.
Conclusion
With so many social media platforms out there, it can be confusing to decide where to run your campaigns. This is why you should hire a top influencer marketing platform in India to gain a better understanding of the strategies that will work for your brand.
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